I caught up with Leo Haryono, Director of SEO at Macy's says and Lemuel Park, CTO of BrightEdge to get their view on this question. BrightEdge's new Page Manager feature pivots your SEO and ROI data from keywords to the landing page to create a...
Speaking at the BrightEdge Share12 Conference in San Francisco on wednesday, Lloyd (above) laid out the way Adobe allocates its search resources and how it uses content optimization to improve ROI across all channels.
We think of SEO as being a double-edged strategy: We use BrightEdge to manage our keyword portfolio led to engage with Google at the algorithmic level, and then when the customer lands on our own site, our on-site technologies like BazaarVoice...
