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  1. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  2. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Think of all the advantages of a good content strategy: What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. Does our social media marketing strategy stimulate...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Agree to create strategy first, channel second. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn...