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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. The survey report, released this week, touches on questions in several...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    How to Adjust Your Content Strategy to Compete Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. It's more is better and SEO-centric.

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. SEO is more than crawler-friendly URLs. Get SEO Training from Shari Thurow at ClickZ Live New York 2014: For example, since blog software was first invented, I have...