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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...