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  1. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    This person needs to oversee the operation, the use of contractors and software tools. Software will only pick up between 20-60% of contacts for your prospects. Developing a detailed checklist that suits your company or agency is essential.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? And the reason monetization is so valuable here is because you're producing an asset with a potential for passive traffic, so you want it...

  5. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Jarboe went on to site a case study his company did with New Orleans local...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  7. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. How Often the App is used by Visitors: Visitor intent and visitor metrics are...