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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Jarboe went on to site a case study his company did with New Orleans local...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  3. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. How Often the App is used by Visitors: Visitor intent and visitor metrics are...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. At the welcome desk stood Liz Walton who said that their software assists customers...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    Examples are value-added resellers (VARs), hardware/software agreements and company vendors. Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer.

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks great and now visions of new traffic streams converting at double the...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. Around 2009 the software was starting to show it's age...

  8. SEOs: Will You Negotiate a Salary Increase in 2013?

    Last week SEO Software company, Conductor, released an infographic which compiled data from Indeed and Payscale that illustrated SEO role salary ranges across the USA. Other positive quality of life indicators reported in the survey were that over...