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  1. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. From their insights, TheFind stopped spending almost anything on paid media and...

  2. How to Manage an Effective Outreach Team

    Adopt agile methodology, a process used by software engineers that encourages constant communication and a flexible-enough workflow to allow for sudden changes to "the game plan". SEO 101 It's a scary thought, knowing you're incapable of monitoring...

  3. The Synergy & Benefits of Optimizing Content as You Write

    Software Plugins like Inbound Writer can also offer some tips and keyword tools within the CMS. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine...

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  4. 14 Tips on How to Become a More Efficient SEO Professional

    Stay Focused With Helpful Software and Browser Extensions A good place to start is by installing useful software and browser extensions. If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO.

  5. The Truth About Bounce Rate: Why Context Matters

    Regardless of the analytics software you use, segments are the key to understanding visitor behaviors and intent. Also consider that with universal results and good SEO, a visitor who performed a specific query may have landed directly on the page...

  6. Don't Hire Yoda to Run Your Search Marketing

    Luke searches for, say, "online shopping cart software," and sees this page: Better graphics, easier interface, much stronger SEO. He knows people who spent tens of thousands of dollars on new carts that never worked right, that never interfaced...

  7. SEO Audit Tips: 8 Examples of Why Your Source Code Matters

    Don't solely rely upon SEO tools or software. Below are eight examples of what you can find in the source code of a website that can impact your SEO efforts. I use my programming skills on a regular basis in SEO, and especially when performing SEO...

  8. 5 Tips to Improve Your Press Releases

    Don't reel off esoteric software programs that mean nothing to the average reader. SEO professionals who look at press releases as a way to garner links are missing the point. Your average newspaper reader doesn’t know SEO from SOS or PageRank from...

  9. 3 Ways to Measure Link Building ROI

    How to Track Traffic: Tracking traffic is easy…my preference is Google Analytics but there are loads of software packages out there for this purpose. There are cases where you can tell that a link gave you a conversion, or multiple conversions, but...

  10. A Guide to Getting Started With Analytics

    Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just have to hunt it down. While it may be easy to blame somebody on the SEO side, that may not be the...