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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. Google's shift toward 100 percent secure search meant that the metrics and methodology SEO practitioners had been using needed to change.