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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. Google's shift toward 100 percent secure search meant that the metrics and methodology SEO practitioners had been using needed to change.

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEO in the Boardroom: Leveraging Relevant Metrics Focus on different SEO metrics, such as deep-linking page visits, to understand what content is optimized and appealing to searchers. We will continue to leverage other search engine-provided data...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Metrics A Search and Earned Media Case Study Your metrics matter – as does perspective. Acknowledge metrics are more complex and not just transactional. What matters are metrics that matter to you – define them early.