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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. Brand monitoring or social listening services at a total of $_______ / year. Social SEO Improved Search Rank 5.

  2. Google as Your Identity Provider: Where Are We Now?

    Instead of me giving a birthdate as I would today, my Identity Provider, who holds that piece of verified data about me and is also trusted by Pandora says, “Hello Pandora! Pandora trusts my Identity Provider (IdP) and I am allowed site access.

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

  4. SEO Fined More Than Site Owner of Counterfeit Merchandise Site

    This appears to be the first case where jurors found the internet service provider liable for contributory infringement of the copyright laws. The firm also hosted the site, so this could also be a serious warning to both marketing consultants and...