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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. PPC changed everything from, "I’ll take as much...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. Lead nurturing: Finding people who are interested in your products/services That's what this session, moderated by Ryan Jones, SEO manager of...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Once you've clearly defined your target market, important keywords and specific...

  4. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. But content marketing is costly, time consuming, requires a vision for your business as well as...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. Keyword data is still available for advertisers using PPC on Google's platform.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  7. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Financial services was the only vertical to see a decline. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them.