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  1. So... You Think SEO Has Changed?

    Content marketing is a perfect example of how integrating SEO best practices has always been important across all other digital marketing channels. As social media became such prevalent force on the Internet, aligning it with SEO best practices...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for the products or services that a brand has to offer.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...