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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. SEO is probably part of your job description, but...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. By easing some of the burden to ensure consistency and regular...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to increased development workload and incomplete support by other search engines and third party web services.

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  8. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...