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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. In-house Natural Search Optimization - 2.62% Outsourced Natural Search Optimization - 4.76% Marketing activities are the engine of growth for a company.

    Published
  2. Search Engine Forums Spotlight

    Marketing Sherpa Sep 30 2004 9:07PM GMT How to Budget SEM Into a Media Plan. Google's AdWords Optimization Team Webmaster World I am wondering if it's a good idea to use Google's adwords optimization team to improve our campaigns?

  3. Search Engine Forums Spotlight

    Marketing Sherpa Jul 23 2004 0:47AM GMT I was reading a book by an SEO [search engine optimization” professional that defined the 'popularity component' of SEO as 'link popularity' + 'click through/click popularity'.

  4. New Search Engine Marketing Buyer's Guide

    SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002 http://searchenginewatch.com/sereport/02/04-sherpa.html Danny Sullivan's review of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning...