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  1. SES New York is a Search Expo as well as an SEM Conference

    The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers...

  2. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    Take advantage of this rare opportunity to sit with an optimization guru as he finds ways to improve your ROI. As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or...

  3. SearchDay | Breaking the Norm with Search

    Web Analytics 101, Part 2 SEW EXPERTS: SEM 101 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool...

  4. Testing Your Online Business Plan

    Whether you sell products or services, realizing a positive ROI doesn't just take hard work -- it takes a solid plan! I also get e-mails from a lot of folks who are disillusioned with SEM. Install analytics on your new Web site -- make sure you can...