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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

  3. SEO vs. SEM Timelines: A Medical Analogy

    The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Most importantly, there are only 40 PPC competitor (85 percent less) and 94 SEO...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. On-Page Validation or Local SEO Factors Best practice on-page validation factors (Local SEO) Local SEO best practices are the core foundation necessary for ranking in organic search for...

  7. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns. In November, we reported that Microsoft was looking into switching their search traffic...

  8. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. Nomenclature: The Industry Case For and Against SEO Measuring keyword success in SEO via a ranking report? SEO, at its core, has always been and will continue to be about gaining a natural...

  9. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran thinks this influx stems from the increasing awareness and legitimacy of search engine marketing (SEM). Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran.

  10. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  11. Google Penguin Got You Down? Work on Customer Service

    Investments in training and staff, guided by research, will help retain more customers and decrease the relative importance of SEM during difficult times. After a major Google update, like Penguin 2.1, it's easy for small businesses to obsess over...