So with so much potential confusion around the term SEO strategy, what follows is one basic approach to enterprise SEO campaigns which can really be scaled to any size organization. It's important to address eight elements of SEO in a two phased...
Any good SEO campaign starts with proper keyword identification and categorization. Categorization makes it easier for people within your team to understand the impact that SEO is having at a more meaningful level.
So today I would like to outline the steps of a plan for an SEO migration strategy. Because link metrics are such an important part of search rankings, the consequences of not having a solid SEO plan for the change can lead to lost rankings and...
One of the cornerstones of any successful SEO campaign is the ability to use data to drive SEO results. Identify if the SEO key performance indicators are mapping to goals. Using the data at hand to identify potential optimization opportunities is...
An SEO tool should be the main hub of SEO reporting and should be capable of delivering the following metrics (at a minimum): Recently, I wrote an article on the top 10 features that I need in an SEO tool.
It needs to have a task management system in which I can assign SEO tasks that need to be accomplished and keep an ongoing record of what has and hasn't been done. Any tool that we use has to be customizable to the criteria we believe is important...
The Importance of Localized Content - Local SEO Takes Center Stage by Ray "Catfish" Comstock SEO by the Sea Is Flash Bad for SEO - Michael Gray SEO metrics I gotta have - Conversation Marketing The Art and Science of SEO Site Audits by Adam Audette
The Challenges of Measuring SEO Success, Part 3 by Ray "Catfish" Comstock Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site.
Part 1 and Part 2 of this series have covered how to measure search engine optimization (SEO) performance and why the new Google rankings data from Webmaster tools is so important to understanding that performance.
He's moderating some heavyweights today: The brilliant Ray "Catfish" Comstock (SEO Director of Business Online), Richard Zwicky (Founder of Enquisite) and Jon Glick (VP of Become.com). Catfish is up next.
In part one of this series, we talked about how to measure search engine optimization (SEO) success. SEO professionals have historically relied on automated software like WebPosition or WebCEO for "rankings reports," which detail where a particular...
Correlating rankings to traffic, organizing organic traffic referring keywords into two groups, brand and non-brand, and then measuring the long tail performance of keywords within those groups and breaking them into related campaigns is an...
