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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    In order to solve that mission for our customers and our readers, we need to do these research projects. Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more.

  2. 4 Critical Elements of a Successful Content Marketing Team

    It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection. The SEO Pros In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Fishkin recommends 20 percent of your time/budget be allocated into serendipitous projects. And most of us in the SEO industry are always finding a need for a new tool. It's one of the few SEO tasks you can't have total control over – it consists...

  4. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. It's up to the project leader and the team to...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Communicate with your SEO agency or consultant on a regular basis to receive updates on the projects being completed. Ask for written updates, screenshots and examples as the projects continue. Based on links downloaded from Google Webmaster Tools...

  6. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    SEO professionals who have worked on several Panda projects can bring valuable insight about past experiences and recoveries. My recommendations are based on analyzing SEO problems I have seen on many websites hit by Panda and Phantom.