The cupcake business and the SEO agency will decide on the scope and cost of the project. For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a special project with the agency, thus entering...
The in-house SEO needs to make sure to be as involved in the selection process as possible, to ensure that the agency / consultant hired is someone who knows what they're doing and that it's someone they can work with.
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss...
I should disclose that SES New York is a client of my agency. No one wants to waste time on a project that's actually losing money! At least a rough correlation between the time/resources put into a project and the results of the project will help...
After an hour of having all of the pressing questions answered regarding the business end of things, the Internet marketing agency CEO you're speaking with asks if he can bring in the lead developer and lead SEO into the meeting.
So, I typically end up spending 30-60 minutes on a call with them to help them understand what SEO is, how it’s done, and give them a plan for what they should be doing (which, in most cases, does not involve hiring my agency).
This management and employment philosophy has been around since the early 1990s, but it has recently become a really hot topic in the marketing agency world. However, this agency structure can turn into a complete mess if not pursued properly.
So with a little trepidation (I don’t remember an agency going public with so much data previous to this) here’s all of our 2012 ranking data: the good, the bad and the indifferent! To improve performance, these are two problems our agency has to...
The best way to decide where to invest your SEO resources is by projecting potential returns form each project. The execution of your strategy is dependent on multiple teams and team members doing their job in a collaborative manner – this varies...
I've seen websites that were built out on a staging environment by their design agency, but lacked password protection. When the project gets into the front-end development stage, it’s important to check the use of CSS, JavaScript and – as...
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts you, as an agency, independent specialist, or brand ahead of your business competition.
We’re all familiar with the agency SEOs who go out and speak at the conferences, write on the blogs, and talk whenever and wherever they can, in order to establish themselves as experts and drum up more business for their agencies.
Aligning the client’s strategic goals at the beginning of each project to establish a consistent look and feel of the brand throughout all of the company materials, and then enhancing the content with SEO and relevant keywords in a well thought...
Having recently launched a content marketing agency, the session that stood out to me the most was the convergence of search, social and content marketing – with some great presentations from Chris Winfield and Arnie Kuenn.
If you were to hire a company that was less than ethical (their approach to link building was buying as many links from whatever cheap sources that they could find), or put individuals on your project that had perhaps a handful of SEO efforts...
A project like site redesign, SEO revamp, or targeted social media campaign lasting six months or less is a great place to slot in an agency for targeted support that can be wound down when the project is complete.
Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these forecasts. To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you...
That could be the nation, company, or even a small project at an agency. After all, a strong SEO program whether be it in-house or at an agency is hard to succeed without everyone moving in the same direction.
If you’re an SEO agency then it makes perfect sense to embed yourself on-site with the product team. This could work great since it is very project oriented and you can expect your SEO initiatives to move at a much faster pace.
Having an agency background, I’ve found that client-side SEO is now commonly run by either a search-savvy marketing manager, or in many cases a dedicated search team. This leads into creating a project plan to help you achieve these goals...
