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  1. 4 Critical Elements of a Successful Content Marketing Team

    On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for these key roles. If your company is planning to hire an agency, this will help you insofar as you'll understand how...

  2. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a Penguin 2.1 hit. Have your SEO continually monitor your link profile for unnatural links (whether that’s an...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss...