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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. One emerging element of technical SEO is the creation of open data sets or APIs. Modern content management systems do a pretty good job in this area, and if you are...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. In the past, SEO copywriting involved embedding the...

  4. Using the DMAIC Process for SEO Projects

    This is where you explain the importance of the project to your client or management. You should also include how reaching the goal will influence any Critical to Quality (CTQ) parts of the project. It's up to the project leader and the team to...