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  1. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. Search engines, leading authorities, and industry professionals fail to agree...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. Blogs are Naturally Search-Engine Friendly .and...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  6. 4 Critical Elements of a Successful Content Marketing Team

    Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of content that might gain traction with specific groups. In addition to these tactics, you're looking for...

  7. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the traffic, awareness, and other indirect benefits. There was an SEO that said "OK, we see a lot of links on Facebook and those are...