The below referenced chart from a 2011 Marketing Sherpa report takes a look at social media tactics, illustrating the correlation between tactical effectiveness and the degree of difficulty to implement.
A new breed of ‘inbound marketers’ aim to take advantage of the convergence of social media, SEO, and content marketing, according to the Marketing Sherpa 2012 Search Marketing Benchmark Report - SEO Edition: percent plan to increase their social...
Marketing Sherpa Job Board SEMPO (Search Engine Marketing Professionals) Job Board Journalism majors seem to excel @ SEO and social media, accountant school grad's are natural PPC wizards and don't forget to check out he marketing club of your...
Another development, which was also reflected in a recent study from Marketing Sherpa, was the increasing tendency for companies to bring some or all of their SEM efforts (paid and organic) in-house. SEMPO, the Search Engine Marketing Professionals...
A longer version of this story for Search Engine Watch members explains how the Marketing Sherpa Buyer's Guides to SEO and PPC advertising firms can be used for competitive intelligence by search marketing professionals, for information on tactics...
Marketing Sherpa has released the 4th edition of its Buyer's Guide to SEO companies, profiling more than 120 firms that do organic search optimization for clients. Though the Guide is aimed primarily at buyers of SEO services, it will also interest...
However, unlike previous versions of the guide that ranked SEO firms (a controversial approach that provoked a lawsuit against Marketing Sherpa, later withdrawn), there is no "quality" ranking for each firm.
SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002 http://searchenginewatch.com/sereport/02/04-sherpa.html Danny Sullivan's review of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning...
