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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  2. 4 Critical Elements of a Successful Content Marketing Team

    In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad understanding of online marketing. Whether this is a step in your process (i.e.your writer or editor acts at your content strategist...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...