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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. Therefore it makes more sense to focus activity on...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    In order to solve that mission for our customers and our readers, we need to do these research projects. This can be one of the most difficult aspects of the SMI process. Pulizzi shared his thoughts with me in an interview, that spanned the topics...

  3. 4 Critical Elements of a Successful Content Marketing Team

    It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection. In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad understanding...

  4. Using the DMAIC Process for SEO Projects

    It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture. Conducting SEO projects involves working in a constantly changing environment, an...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Ensure you know all the projects they will be tackling, and make sure you get the list in writing. During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools.