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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Our process for assessing mobile engagement starts...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. SEO (search engine optimization) is of no value if what is...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    You should always keep SEO in the forefront of your mind, and always follow best practices. Some other best practices with domain names are: If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. Despite a slow start in mobile, Bing’s foothold on...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  6. The Synergy & Benefits of Optimizing Content as You Write

    Understand and learn about SEO and best practices. Vice versa – training and nurturing SEO professionals on the intricacies of CMS can be a costly and time inefficient process. Integrating SEO intelligence into your content management and marketing...

  7. How to Make Video a Successful Part of Your Content Marketing Strategy

    Combining quality with intelligent hosting and optimization practices are your best bets for making video a successful part of your content marketing strategy. Since Google doesn't crawl through the actual video as part of its ranking process, it's...