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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    SEO is the long-term process of enhancing a brand's opportunity for discoverability in search and social, throughout the prospect's buying cycle and across any device. Reporting on the engagement, performance, and discoverability of content, and...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. 7 Ways to Make Your Google Search Result Stand Out

    Make asking for a Google review part of your process. Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and...