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  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Do allow them to save face, by agreeing either that it should work that way or that you can understand their thought process since these misconceptions are quite prevalent. We’ve all been there at some point or another in our SEO careers.

  2. Using Analytical Analysis to Help Improve Conversions

    We have walked through a few user types and their pathways through your site, but Funnel Visualization concentrates more so toward the latter part of the conversion process. Here, we can access drop-off issues in the final steps of the conversion...

  3. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    The great thing about workflow diagrams is that once they are dialed in, they allow you to create a set-it-and-forget-it process that keeps things moving while you work on more important things. Success is also dependent on leadership, project...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. There is nothing wrong with being a focused, specific boutique agency, but don’t say...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.