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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. There is nothing wrong with being a focused, specific boutique agency, but don’t say...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  3. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Litmus is a tool that will completely change your perspective on the email campaign testing process. SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis.

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. I just went through this process for several clients of mine that recovered during the 9/5...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    Automation and process can help! Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential customers. The more locations to manage, the more technology can help automate...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. The basic outline of this type of content marketing process with an eye toward attracting links goes something like this:

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.