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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. The days of the SEO silo are over. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Investing in SEO, social media, marketing, PR, and advertising will never prevent the impact that earned media will have on the brand. Convincing the CEO of the importance of social media may require you to Sell SEO to the C-Suite.

  5. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You can work at scale using tools such as the bulk checker from Majestic SEO and tools from ahrefs. Think of white hat link building strategies that can be done at scale and you'll immediately think of content marketing, quality guest posting and...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    SEO abandonment (dabbling in PR) As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. At present, I'm sure the real worry for most is how to react and adapt to recent...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social SEO Improved Search Rank 5. Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR...

  8. Should SEO Departments be Renamed "Content Marketing" Departments?

    It can greatly help SEO in today's post-Panda and Penguin Google landscape, just as it can social - and it can help with PR, too. Should they be looking at what content they are producing, and operating in a joined-up way with a content plan that...

  9. Nomenclature: The Industry Case For and Against SEO

    We connected with many of the people you know and respect in the industry, from SEO Training Dojo, Raven, SEOMoz, Bruce Clay Inc. Terry Van Horne, Partner at SEO Training Dojo, has lost track of how many times SEO has been killed off over the years.

  10. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Finally, David Harry, President of Reliable SEO and Sifu at the SEO Training Dojo said, "Yes, we lost some keyword data, boo hoo. Mike Essex hopes to spur SEOs into action with recommendations for protesting eight issues outlined in his video What...