Here are four ways B2B SEO professionals can better impact content marketing initiatives. The key for B2B SEO professionals is in aligning the requirements for conversion action with the content marketing asset's perceived proximity to sales action.
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. What does this mean to the average business owner, marketer, or SEO? This is a contender for those seeking to identify long-tail SEO keywords.
Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Often, it will be a last minute request (need an expert on SEO by 5 p.m.because someone else...
As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO.
SEO abandonment (dabbling in PR) As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. At present, I'm sure the real worry for most is how to react and adapt to recent...
Leverage topic insights to improve their content, SEO, and PPC strategy. Leveraged topic insights to improve SEO and PPC. Taylor Guitars Uses Social Media for Marketing & PR If you're running social media for your business, you must listen to your...
On the other hand any vertical which has been hit hard by SEO’s in the past, I’m thinking mummy bloggers or similar, just see straight through egobait if it’s done purely for links and shares. I wrote a post over on Triple SEO pointing out that I...
In many cases the site owner has hired an SEO experienced in unnatural link penalties to do the work for them. Usually the SEO company that made their bad links is no longer working for them. If you feel that the link on your site is natural and...
Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing teams in gaining organic search visibility. PR professionals and those managing the reputation of companies know well that...
Is SEO Enough? This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and...
SEO and public relations have much potential for synergy. In the PR industry, Chase's Calendar of Events is a terrific resource – it lists over 12,500 events worldwide and costs around $75. One basic PR practice that works well for link building is...
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. The content that will be created can be utilized and...
Majestic SEO They had decent PR so a quick PR check wouldn't have immediately alerted me to them, but seeing the hosting country did, and yes, they were all spammy links. Boy, do I love link data. I love generating a list of backlinks and digging...
It's been a crazy couple of years for SEO. What is SEO? Remember that crap-hat SEO you bought on eBay? Which of course begs the above question, what is SEO? For starters, if you're even slightly worth your salt as an SEO, you should be able to pick...
From an SEO perspective, all this work relates to making yourself an organic link magnet. This is just basic common sense PR. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you just have to go about...
In an age where SEO is a necessary component to any marketing or PR plan, it's sad to see so many people being taken advantage of. In this past few weeks my company has met with several potential clients and partners whom, whether they know it or...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
So if your CEO buys into the importance of links to your SEO visibility (which is SEO 101, and they should), then social is now just as important of a cornerstone for SEO. MJ: You mention that traditional SEO and social signals are very much alike...
