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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. U.S. Search Awards 2014 Nominations Now Open

    Best SEO Campaign Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Best SEO Software Best Use of PR in a Search Campaign Search Awards will return during Pubcon this year...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    PR is largely excluded from the small business SEO conversation, which is no longer acceptable. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    One emerging element of technical SEO is the creation of open data sets or APIs. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This way your SEO will benefit from the links and social mentions. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to generate more traffic to the site Contest details...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Content marketing is closely aligned with PR, both of which are closely aligned with SEO and all other forms of marketing. Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing...