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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days?

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Organic traffic was also mentioned as an effective channel, with 41 percent saying so. The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing.

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  7. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    When implementing Paid Organic on your own, be careful to: Paid organic has helped to dramatically scale up link-building efforts by reaching niches where the efforts would be welcome. Marty Weintraub, the genius extraordinaire of aimClear, has...