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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  3. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    When implementing Paid Organic on your own, be careful to: Paid organic has helped to dramatically scale up link-building efforts by reaching niches where the efforts would be welcome. Marty Weintraub, the genius extraordinaire of aimClear, has...