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  1. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks.

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    What's more, Siri totally disregards PPC so if your strategy up until now was heavily paid, you’ll need to relegate more resources to SEO. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. The question I’ve been watching closely is how many brands out there have both paid and organic...