This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. The question I’ve been watching closely is how many brands out there have both paid and organic...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
We gave foursquare.com a facelift — now it’s even easier to learn about places nearby – Foursquare BlogNice redesign for its 50 million+ monthly users makes better use of space for business listings. Google Places For Business Gets Its Own iPhone...
Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before: calling the theater and spending ten minutes listening to a recording of movies listings and show...
With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, the SES New York 2013 conference will once again be a must-attend event for marketers, advertisers, agencies, and business owners of...
It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers. In addition, similar targeting improvements in the AdWords...
Type in your business name and ZIP code, then click “check my listings. The listings with a red mark are the opportunities (wink, wink) you will focus on. PPC Ads Local SEO citations and mobile madness have hit the T-minus mark and are ready for...
A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as optimized local business listings, such as Google+ Local and Bing Local.
Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile as we enter 2013. Since August, Google started serving for some keywords, SERPs with 7 organic...
However, if on the same page you have two different listings (your root and an interior page), then these listings will count as two separate impressions. If you take a peek at the Google Analytics exact match you’ll notice that it looks a lot like...
This change encrypts your search queries and Google’s results page and means that visits from organic search listings no longer include the information about each individual query. Use PPC data to estimate keyword performance.
Content management systems help deal with the challenges associated with local marketing and location listings. Paid media: This includes pay-per-click (PPC), mobile PPC, social PPC, mobile search, mobile display, etc.
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. Instead of your SEO team taking the credit for this, your PPC team...
With more real estate given to local results in Google than ever before, sticking to traditional SEO and PPC means losing out on real estate. Many users view local listings in Google+ and Facebook pages as more authentic than traditional organic...
PPC/SEO Brand Overlap Ratio Year Over Year Change Be Available to Consumers Wherever t think about if they are using PPC, SEO, or any other form of digital media. For the third year in a row I took a look at a set of keywords to understand how many...
The same isn't true for most ambiguous brands – they need search listings to make clear what they offer and pre-qualify clicks. Listings on these are important as potential customers will see them, but also because, again, they're another page that...
My Favorite SEO Research Tool: PPC Data SEO & PPC When asking for SEO budget, be sure to mention how it could help the performance of your PPC campaign. A new Google study examining the impact of organic listings on ad click incrementality finds...
The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in mobile marketing. The first goal of the mobile SEO and PPC strategy?
Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue enhancement and the possibility of world domination through the marginalization of Facebook) and what this will mean for the SEO...
AdWords is now more important than SEO for local searches, since between ads, maps, and local listings (the “7-pack”), the top organic listing is often below the fold, as this screenshot below demonstrates:
