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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing.

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...