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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly. Google Analytics does a nice job tracking the number of visitors to visit a website...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. By this definition analytics have been the core of modern advertising as early...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? ANALYTICS How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success. Pinterest is a good social media platform, but once again...