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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? You can certainly use your analytics platform to identify where visitors are falling off and, in...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform.

  4. What Google Analytics New Social Reports Offer & What They Can’t

    When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...

  5. Search News & Headlines Around the Web - May 4, 2011

    Analytics & ROI Baidu reveals revamped legal music platform - The Next Web Measure Page Load Time with Site Speed Analytics Report - Google Analytics Social Media Marketing Search Retargeting - Where Search and Media Meet - ClickZ

  6. Search News & Headlines Around the Web - April 6, 2011

    Analytics & ROI Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Use Google Analytics to Develop Social Media Strategy - Search Engine People Baidu to launch revamped legal MP3 music platform, expects to lose half...