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  1. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid, social, etc.these channels often...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: Do you attribute the gap between CTR on desktop and mobile purely to the platform? Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources...

  5. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    In a separate announcement, Covario highlighted the future of its SaaS-based platform, Rio SEO. Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system? Please describe how [VENDOR NAME]'s platform enables compliance for any industry...