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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. And even though the focus is on the content marketer for this module...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive design, dynamic serving, and separate mobile URLs – to see which configuration has the most errors associated with it, and how that affects important...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Paying For Google AdWords = Higher Organic Rankings The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. Then, there's the exact opposite conspiracy theory: that you'll rank better in organic search results if you...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...