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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days?

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. Organic traffic Even with no background in SEO, content creators can follow clear guidelines and...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: Get desktop and mobile organic landing page metrics next to each other to identify and optimize outliers. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them.

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The following screenshot shows a sample home page that had 373 organic search entrants. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. On-Page Validation or Local SEO Factors Best practice on-page validation factors (Local SEO) Crossing each of these concerns off the list is a...