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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    As a result, your site's mobile performance matters to your SEO rankings. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Competition for keywords – organic or paid – has never been higher. If you can, track conversions and new customers that are generated from organic search landing pages. Cross-link and cross promote each piece of content using the target keyword in...