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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return to its roots, with the emphasis on...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Because setting up goals takes some extra effort, most people skip the one step which can quantify what they are demanding – ROI. SEO Insights for Google Organic "(not provided)" All traffic sources: Organic, paid, direct traffic, Twitter, Facebook...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Those with their sleeves pushed up working day-to-day on SEO know the reasons why this...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    For ROI calculations, use your actual CTR values available via Google Webmaster Tools. B - $1,000 C) / $1,000 C = 11 or 1100% ROI ($61,000 B- $50,000 C) / $50,000 C = 0.22 or 22% ROI My earlier post, "Social Media ROI: How to Define a Strategic...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. SEO is the ongoing process of understanding a web presence, how it compares to the competition, which keywords are driving organic search conversion, and optimizing for...