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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them.

  3. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. But today I look at it as a blended force of paid and...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now Facebook seems to be directly targeting marketers...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    SEO Insights for Google Organic "(not provided)" All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Outcome: In the example above, the disparity between AdWords and organic conversions...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below...