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  1. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    The Inbound Marketing Handbook", from WebMarketing123 with Marketing Sherpa. Clay and his team of SEO analysts recently shared the mid-2013 iteration of their SEO Factors and Trends Report. Mark Traphagen Google+ Hangout on the impact of Google+ on...

  2. Ready to Finally Try SEO?

    Look at some of the marketing salary surveys put out by Marketing Sherpa or SEMPO. But any seasoned SEO (either technical or marketing in nature) won't work for chicken feed. Has the SEO bug bit your CEO?

  3. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. One of the things that jumped out at me was a table of conversion rate averages for different marketing tactics. Marketing activities are the engine of growth for a...

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  4. We Like ‘Em Both

    Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. These respondents “conduct or supervise search marketing for their own companies” and likely have a vested interest in...