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  1. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Brand monitoring or social listening services at a total of...