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  1. SearchDay | Judging PPC Performance

    Sep 29, 2008 Good morning All, Have a question it pertains to trademarks, my brother owns a bike shop and is looking to do some SEM marketing w/a local firm in Atlanta, we were told he needs to sign a keyword release form to use the terms related...

  2. SEO Basics: Effective Iterative Keyword Research

    Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation. There may be a problem if your SEM partner insists on using only the keywords that they have chosen...

  3. Ad agencies should slide on down to SES New York

    Michael Sack, Director, SEM technology SEM Agencies: Working With Ad Agencies Auditing Paid Listings and Click Fraud Issues Managing PPC for Multiple Clients Jonathan Ashton, VP of SEO She will address what it takes for big brand companies to shift...

  4. SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1

    Consistency is king, along with some well-optimized pages, press releases, directory listings, and viral marketing buzz. You also might want to think of something that starts with a number or the letter "A" as those will be listed first in...