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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). Enter in some competitor domains and see how much...

  2. SES New York is a Search Expo as well as an SEM Conference

    The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers...

  3. Schedule Optimization for Newbies at SES New York 2009

    pm -- Facebook Workshop: Harnessing the Social Graph pm -- Google Workshop: Maximizing Your Website's ROI Tuesday, March 24, 2009: am -- Twitter As A Tool For Social Media am -- First Timer's Guide to SES and SEM am-12:45 pm -- Introduction to...

  4. SearchDay | Breaking the Norm with Search

    Web Analytics 101, Part 2 SEW EXPERTS: SEM 101 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool...