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  1. SES New York is a Search Expo as well as an SEM Conference

    The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers...

  2. Schedule Optimization for Newbies at SES New York 2009

    pm -- Facebook Workshop: Harnessing the Social Graph pm -- Google Workshop: Maximizing Your Website's ROI Tuesday, March 24, 2009: am -- Twitter As A Tool For Social Media am -- First Timer's Guide to SES and SEM am-12:45 pm -- Introduction to...

  3. SearchDay | Breaking the Norm with Search

    Web Analytics 101, Part 2 SEW EXPERTS: SEM 101 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool...

  4. Testing Your Online Business Plan

    Whether you sell products or services, realizing a positive ROI doesn't just take hard work -- it takes a solid plan! I also get e-mails from a lot of folks who are disillusioned with SEM. This can be done for free with Google Analytics and will...