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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). Enter in some competitor domains and see how much...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or...

  3. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Benefits include improved display ROI and a reduction in display costs. And how do you link this to ROI? DSPs as a Driver of ROI Imelda blogs at SEM Booty and is also on Twitter @imeldak Analytics and media buying is converging - with DSPs, the...

  4. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    The speaker line-up is just as impressive: aimClear's Marty Weintraub, ROI Lab's Tami Dalley, and SiteLogic's founder Matthew Bailey. Imelda blogs at SEM Booty and is also on Twitter @imeldak He's using Advanced Segments in Google Analytics to get...