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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days?

  2. How to Optimize Your Content Strategy With Social Listening

    You must also leverage social listening, content marketing, and SEO to ensure your audience reaches your content. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    One emerging element of technical SEO is the creation of open data sets or APIs. This is the world of technical SEO. Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on...