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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page (the best solution SEO-wise). You could also add a "view all" page and set that up properly SEO-wise – and not...

  2. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. Finding the keywords/themes of this content is the art/science of SEO (you want to...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. Google Web Search has evolved in recent years with a host of...

  5. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. According to the announcement, Rio SEO will “remain an...

  6. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but...

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Want to build your brand authority and trust while helping your SEO efforts? Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. For example, a simple search for "Friends of friends who work at The New...

  8. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to...

  9. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...