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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well, it can, and before we proceed an important point...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Grand Prix: The Absolut Company - AbsolutDrinks.com SEO Best SEO Campaign: Portent, RealTruck.com - SEO Campaign

  3. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. Understanding who is paying for the content production and who will be...

  5. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is how people write naturally to add value to the story, so think about the readers and what they want to see - rather than your own SEO objectives. But if you can’t link within context, don’t - you want to build up a strong reputation as a...