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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. PR and marketing firms are morphing into digital marketing experts...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. SEO isn't something you do. Optimize your global teams to focus on SEO signals.

  4. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.