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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page (the best solution SEO-wise). You could also add a "view all" page and set that up properly SEO-wise – and not...

  2. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. There was no paid search in the late ‘90s-early...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well, it can, and before we proceed an important point...

  5. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Marketers want the flexibility to use multiple marketing channels - from...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Grand Prix: The Absolut Company - AbsolutDrinks.com SEO Best SEO Campaign: Portent, RealTruck.com - SEO Campaign

  7. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics?

  8. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. Today’s SEO As stated previously, everything in SEO is relative to the competitive set.

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. There is a significant setup time for marketing automation software, but it is worth the wealth of...