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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    That's what this session, moderated by Ryan Jones, SEO manager of Sapient Nitro, addressed. For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. How do you integrate your content directly with...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    It's more is better and SEO-centric. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online.