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  1. The Rise of the User Experience Marketer

    And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. Basic SEO: Our UX counterparts should rely on details about how Google indexes, crawls...

  2. Search Top Priority Among SMBs [Study]

    SEW: It is not surprising that SEO/SEM and email marketing take the number one and two priority spots. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey...

  3. Thanksgiving 2014 - What I’m Grateful for in SEO

    I think it’s a fair assessment to say that the SEO industry can be pretty negative. By that, I don’t mean negative SEO. You will see that many substantial influencers within the online marketing sphere come to Ward’s defense, including Marie Haynes...

  4. How Can SEOs Sell "Shiny, Sexy" Search?

    Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO. Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make...

  5. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  6. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid, social, etc.these channels often...

  7. Scaling SEO Across Your Enterprise Business – The Human Element

    And by friends, I mean reputable SEO and marketing agencies. Scaling SEO at your company is not just about SEO. With these three steps in mind, you can begin to build the foundation for your organic search program, and start to manage SEO like a...

  8. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page (the best solution SEO-wise). You could also add a "view all" page and set that up properly SEO-wise – and not...

  9. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...