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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture What are five differentiators that [VENDOR NAME] provides as it relates to SEO performance? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu said. Any difference in rank is likely due the local search results pushing other results down on the SERP...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  6. Nuances of Spanish Language Search Marketing

    A best practice for multilingual SEO is the use of canonical URL tags. The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting...