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  1. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Grand Prix: The Absolut Company - AbsolutDrinks.com SEO Best SEO Campaign: Portent, RealTruck.com - SEO Campaign

  4. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels. Determine where your local business data is currently hosted and take...

  6. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. In a separate announcement, Covario highlighted the future...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Good Ol’ Fashioned Local SEO Hopefully, your local SEO campaigns have not been affected too badly, but we’re interested...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is how people write naturally to add value to the story, so think about the readers and what they want to see - rather than your own SEO objectives. But if you can’t link within context, don’t - you want to build up a strong reputation as a...

  9. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    However, relying heavily on JavaScript to render your page content and provide navigation functionality brings with it well-known risks in terms of technical SEO, indexing and linkability challenges. As mentioned above, depending on the extent to...