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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. PR and marketing firms are morphing into digital marketing experts...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. Optimize your global teams to focus on SEO signals. SEO isn't something you do.

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Many firms seem to be stuck at this phase, getting better and better at traditional SEO just as it’s losing relevance. Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a...

  4. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Expert advice: Go after reputable firms in the industry by asking for references. The SEO Industry Needs Some Reputation Management Accountability is something that is near and dear to most of the writers here on Search Engine Watch because we...